Your Martech Stack Is Costing You More Than It's Making You. We'll Show You Exactly Where.
AI-powered martech audits for Growth, Sales, and Marketing teams — benchmark-driven assessments with a prioritized action plan you can execute immediately.
Founded by
What We See in Every Stack
These are the patterns we find in nearly every martech audit. The first step is knowing where you stand.
Tool Sprawl, Zero Integration
The average team uses 12–91 tools, and most share zero data or intent signals.
Data Governance Gaps
Duplicate contacts, missing consent, and conflicting source data put compliance at risk.
Attribution Black Hole
Every platform claims credit while your actual ROAS remains a mystery.
Operations Eating Strategy
Teams spend up to 60% of their time on manual operations instead of growth.
No One Owns the Stack
Your martech stack grew organically. Nobody has a full map of what's running, what's redundant, and what's actually driving results.
Revenue Leaking at Every Stage
Broken flows, unscored leads, and undetected churn drain revenue every day.
From Assessment to Action
Audit & Diagnose
We map your entire martech stack and website conversion infrastructure using our proprietary AI-powered audit methodology. Every tool, integration, data flow, and tracking implementation is assessed against current benchmarks.
Delivered as a structured report with an executive summary you can present to leadership.
- Full stack inventory and mapping
- Benchmark comparison against industry standards
- Data quality and attribution integrity review
- CRM and sales-marketing handoff evaluation
- Website tracking and conversion flow validation
- Gap analysis with effort/impact scoring
Recommend & Prioritize
You receive a prioritized action plan — not a generic list of issues, but a scored, sequenced set of recommendations with quick wins identified separately from structural changes.
Every recommendation is grounded in data and current best practices, not opinion.
- Prioritized recommendation matrix
- Quick wins vs. longer-term fixes
- Effort/impact scoring for every recommendation
- Benchmark data to support each finding
- Executive summary for leadership review
Implement (Optional)
If you want help executing, we can architect and build what the audit recommends — from stack optimization to website conversion improvements to analytics infrastructure.
Implementation is always optional. The audit stands alone as a complete deliverable.
- Martech stack optimization
- Website conversion improvements
- Analytics and tracking implementation
- CRM and automation configuration
- Ongoing advisory retainer available
Two Audit Services. Zero Guesswork.
Every engagement starts with a structured, AI-powered assessment and ends with a prioritized action plan you can execute immediately.
Martech Strategy Audit
A comprehensive, AI-assisted review of your marketing technology stack, strategy, and operations.
- Full stack inventory, integrations, and data flow mapping
- Assessment against current industry benchmarks
- CRM, lead scoring, and sales-marketing handoff review
- Data quality, attribution, and governance assessment
- Prioritized recommendations with effort/impact scoring
Web & Conversion Infrastructure Audit
Your website reviewed through a martech lens — as the conversion surface and data-capture layer of your stack.
- Technical SEO, Core Web Vitals, and mobile readiness
- Tracking and analytics implementation review
- Form-to-CRM data flow and lead routing validation
- Conversion rate and landing page performance assessment
- Prioritized recommendations with quick wins identified
As MardiLabs grows, we're expanding into martech implementation, analytics infrastructure, website revamps, and ongoing advisory retainers — all informed by audit findings.
Built on Real Experience
MardiLabs is founded by Mehdi El Mardi — a data, analytics, and AI operator with hands-on experience inside some of the most sophisticated systems in the world.
Amazon — Internal Audit & Analytics
Enterprise-scale data governance and audit methodology across business verticals.
PepsiCo — Ecommerce Analytics
Ecommerce data infrastructure and analytics for one of the world's largest CPG companies.
AI in Healthcare — Product Leadership
Product-led the development of a Gen AI medical scribe deployed globally and reviewed by Australia's Department of Health.
Master's in Data Analytics
Advanced foundation in data science, statistical modeling, and machine learning.
AI-Powered Methodology
Our audits aren't just expert-led — they're powered by proprietary AI agents built specifically for martech auditing. We've developed our own tooling to analyze stacks faster and deeper than manual review alone, while every finding and recommendation is validated by human expertise.
We're currently onboarding founding audit clients at a reduced rate. If you want a rigorous, AI-powered martech audit from someone who's operated at Amazon, PepsiCo, and global health-tech scale — let's talk.
Get Your Free Martech Audit
A focused, AI-assisted review of your martech stack — delivered by an expert who has audited at Amazon and PepsiCo scale. No obligation. No sales pitch.
- High-level martech stack health assessment
- Top 3–5 priority issues identified with context
- Key benchmark comparisons for your stack type
- Quick-win recommendations you can act on immediately
- 30-minute walkthrough call to discuss findings
- No obligation, no pitch — just an honest look at where things stand
We're onboarding founding audit clients now. Early clients get our full audit methodology at an introductory rate — the same rigor, the same AI-powered process.
Ready to see what's holding your stack back?
Get Your Free AuditNo credit card. No commitment. No sales pitch. Results within one week.
Common Questions
We're a martech advisory and audit agency. We help Growth, Sales, and Marketing teams understand whether their marketing technology stack and website conversion infrastructure are actually working — through structured, AI-powered audits with benchmark-driven recommendations.
We're industry-agnostic. Our founder has experience at Amazon, PepsiCo, and in global AI healthcare, but our audit methodology applies to any organization with a martech stack that needs assessment.
Yes. We've built proprietary AI agents specifically for martech auditing — they help us analyze stacks faster and more thoroughly than manual review alone. Every finding and recommendation is validated by human expertise. It's AI-powered methodology, not a black-box tool.
A focused assessment of your martech stack covering priority issues, benchmark comparisons, and quick-win recommendations — plus a 30-minute call to walk you through the findings. No obligation.
You receive a complete, actionable report. You can implement the recommendations yourself, bring in your own team, or engage us for implementation — the audit stands alone as a deliverable.
Martech Strategy Audits take 2–4 weeks. Web & Conversion Infrastructure Audits take 1–2 weeks. Timelines depend on stack complexity and data access.
Yes. We are platform agnostic. The audit assesses your current stack as-is — tools, integrations, and workflows. We don't recommend switching for the sake of it.